A recent post in the members-only forum of the Public Relations Society of America (PRSA) discussed the benefits of small versus large PR agencies. It stemmed from a remark an agency consultant made on a recent webinar where he referred to small ad agencies as “two guys and a bong.”
While we can assure you that Chip and Gini were not smoking anything when they recorded this episode (OK, at least we think we can), they do stand up for small and mid-size agencies. Not that there’s anything wrong with being big, since every size and shape of PR firm has its pros and cons.
Chip also reminds agency owners to understand the difference between punching above your weight and fighting in the wrong weight class.