In this episode, Chip Griffin and Gini Dietrich explore a variety of ways that agency owners can expand their business development and sales efforts — without taking on the expense of a salary.
Some of the approaches discussed include:
- Commission-only sales reps
- Partnerships with other agencies
- Referral fee programs
Chip and Gini discuss the pros and cons of the various tactics, as well as their differing experiences with them.
Be sure to listen in and find out why they’re calling this the “wine and scotch” episode, too.