This week, Chip and Gini explore how to handle clients who want around-the-clock social media management or other services that require major staff commitments — and would prove to be quite expensive to offer.
As is often the case, this question originated in the Spin Sucks Community, where an agency leader said he had stopped providing social media management services:
We used to offer it a few years ago but continued to run into expectations issues with clients. Mostly our clients wanted our team to be 24/7 on and often they would not approve our content fast enough … To give the clients what they needed / wanted, we would have had to charge more than they were willing to pay so we stopped offering it to avoid losing clients.
This is a challenge that many agencies face — especially in a 24/7 media environment.
Chip and Gini discuss strategies for handling these situations, and also explore other lessons that come from requests like these.
The co-hosts also give a shoutout to Shel Holtz who will be recording the 1000th episode of the For Immediate Release podcast next Monday.