In this week’s edition of #IPRMustKnow, which you, our dear listeners, seem to like, we discuss:
- Yelp traffic could decline for the first time ever after Google changed its search algorithm.
- Web design is dead…and what that means for your use of social networks and mobile platforms.
- Instagram not only plans to compete with Twitter, but to beat them by sharing timely photos from world events.
And in the main topic of this week’s show:
About a week ago, a PR firm executive wrote a column titled, “PR Agency Leads Should Only Follow On Twitter.”
(We are not going to prove a link because we don’t want to give the story any SEO juice, but it’s pretty easy to find if you want to read it.)
You see the author, a lead at a very well-known firm, thinks those of us who run agencies should only follow people on Twitter—not engage, respond, or even tweet.
This is what she says:
Don’t get me wrong: I believe wholeheartedly in clients and influencers using Twitter to get the word out. But what I can’t for the life of me wrap my head around is why anyone in an agency — especially those working in PR, whose core responsibility is to help clients protect and amplify their brand voice — believes they should be out front adding their two cents proactively or using it as a publicity engine for their own means.
We discuss why this is completely short-sighted and bad advice for the leaders of any organization, not just those of PR firms.
A version of this first appeared on Inside PR