Welcome to the latest episode of LinkedConversations with Chuck Hester.
This episode includes a discussion of two LinkedIn announcements that personify their “you ask, we listen” approach to social media.
Joe Pulizzi is my guest this episode. Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World, which is coming up in September. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. His third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of 2013” by Fortune Magazine.
Joe’s latest book, Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses is due out in September 2015.
You can find Joe on Twitter @JoePulizzi.
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