For this month of Thought Leader Life, Mitchell Levy, Chief Instigator of Ahas at the Aha Amplifier (http://AhaAmplifier.com), is joined by #ThoughtLeader Jacob Warwick, Digital Content Marketing & Social Media Strategist and CEO of ThinkWarwick (http://thinkwarwick.com). The discussion will focus on authenticity in the millennial generation.
Jacob shared how he started focusing on authenticity when he recognized that he was positioning himself and his brand for different job titles and things he thought were important in his industry. However, they did not align with who he was, and only resulted in failure and trouble. Jacob believes that being a team player and learning the industry better are more important than grabbing the best title and trying to reach too far. Jacob emphasized the importance of authenticity, as the competition in almost all industries is very high. Therefore, the brand that is the most authentic, the one that appeals on a one-to-one level, is the one that will differentiate and succeed.
Mitchell and Jacob are looking forward to the guests that Jacob will bring in as the show progresses.
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Here are a couple of AhaMessages from the episode. See more in the “Aha Moments from Thought Leader Life” eBooks available in the social media-enabled eBook platform, Aha Amplifier: http://AhaAmplifier.com/.
• It is important to put yourself in the shoes of your audience to know what is authentic to them and how to market on their channels. @JacobWarwick #TLL
• Millennials want to have a conversation and be engaged. If you’re not into it, then you’re missing an opportunity. @JacobWarwick #TLL
• Thought Leadership is about ATT: Authenticity, Transparency & Trust. @HappyAbout #TLL
• Social is one way to discover how people are talking about your brand and your competitors. @JacobWarwick #TLL