In this episode, Mitchell Levy, Chief Aha Instigator of the Aha Amplifier (http://AhaAmplifier.com),and his co-host for the month, #ThoughtLeader Jeff Shavitz (http://www.jeffshavitz.com), founder of TrafficJamming (http://www.trafficjamming.com),speak with #ThoughtLeader and CEO of Iconic Attractions Group, John Dunlap. John’s company owns and leads all operations at Miami’s Jungle Island (http://www.jungleisland.com). This month’s episodes focus on the importance of driving foot traffic to physical locations in today’s world, and John emphasizes the fact that the use of technology has definitely changed the way we present our business. Still, he quips that having a family experience in the context of a physical location will never be taken out by technology. It is difficult to simulate family bonding in the virtual context of, say, watching a screen.Jeff attests to the fact that experiencing adventures with his family at Jungle Island results in him talking about it to friends, thus advertising by word-of-mouth. True enough, print has been taken over by word-of-mouth advertising, and in fact, businesses have been thanking many concierges in hotels and restaurants, given that their referrals and/or recommendations have become very valuable.
Mitchell asks how clients in a physical location like John’s business get a VIP experience, considering that people pay an extraordinary amount of money for it. John believes that it is all about enabling the client to maximize time, skip lines, get the highlights, and leave whenever they’re ready. People want to do things faster, and they pay more to get that.
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Here are a couple of AhaMessages from the episode. See more in the “Aha Moments from Thought Leader Life”eBooks available in the social media-enabled eBook platform, Aha Amplifier: http://AhaAmplifier.com/.
• To drive more traffic, spend time thinking from a true marketing perspective &a consumer-insights perspective. @johncdunlap #TLL
• How can we make concierges valuable in driving traffic to physical locations? @jeffshavitz #TLL
• If a picture is worth a thousand words, then real life motion is worth a thousand pictures! @johncdunlap #TLL
• Create something that allows people to see more than just billboards with words. @happyabout #TLL