In this episode, Mitchell Levy, Chief Aha Instigator of the Aha Amplifier (http://AhaAmplifier.com), and his co-host for the month, #ThoughtLeader Peter Winick, founder and CEO of Thought Leadership Leverage (http://www.thoughtleadershipleverage.com),share insights with #ThoughtLeader Jerrold Jenkins, owner of the Jenkins Group (http://www.jenkinsgroupinc.com). Focusing on book publishing as a tool for sharing the message of one’s #ThoughtLeadership and as an asset that ultimately drives revenue. Tthe discussion touches on how authors can leverage their content through a book they self-publish under their brand or the brand of the publisher.
During this episode, Jerry gives a number of examples of entrepreneurs that have written books that they have used to generate a lot of money for their companies. Don’t just write a book to write the book. Authors should not have that fantasy about writing a book as something that will make all sorts of wonderful things happen. Authors should have a monetization strategy for the content and services around the book, not the book itself. Ask yourself: how will you generate demand? Use the book as a marketing tool for your #ThoughtLeadership. The discussion also touches on reasons why, as Peter puts it, calling the publishing industry an industry is actually an oxymoron today. The traditional publishing model is broken, and the publisher’s and the author’s objectives are usually not aligned. The publishing industry has changed by becoming more dynamic. Think of the business side of publishing a book and get companies to help you use the book to generate market and create business for your #ThoughtLeadership.
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Here are a couple of AhaMessagesTM from the episode. See more in the “Aha Moments from Thought Leader Life”eBooks available in the social media-enabled eBook platform, Aha Amplifier: http://AhaAmplifier.com/.
• Authors are not just authors anymore. They have become entrepreneurs. @JerroldJenkins #TLL
• Don’t be myopic &onlythink about the book. That’s just one place where content resides. @PeterWinick #TLL
• It doesn’t matter who you sell the book toor how much you make out of it. Use the book to drive more revenue. @HappyAbout #TLL