FIR Podcast Network

Chip Griffin and Gini Dietrich have teamed up to co-host the Agency Leadership Podcast. Each week, the duo will discuss the business side of PR and marketing agencies. The show will feature practical advice and useful insights for agency owners and executives to help them manage and expand their firms. Chip and Gini will draw on their own successes (and failures) to share important lessons.
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How do you know if you’re using the best structural model for communication? Can hybrid models co-exist successfully? On October 18 at noon ET, four IABC Fellows will explore the latest thinking on department structures, including how to work with agencies and freelancers (on goal-setting, budgeting, etc.). The panel will also look at whether departments should be consolidated or employ an agency model (with staff embedded in parts of the organization), as well as whether all communications departments should be grouped together, and where they should report. The panel, moderated by IABC Fellow Brad Whitworth, will include Mary Ann McCauley, George McGrath, Barbara Puffer, and Jennifer Wah
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Disciplines and functions are converging within organizations—and that can lead to more efficient, successful companies. But to blend functions easily, communication professionals will need to[Read More…]