FIR Podcast Network

oin four Fellows of the International Association of Business Communicators (IABC) for a real-time conversation about what technology exists to help you measure your programs, package and present the results, and produce more complex analyses to present to leadership.  We’ll also explore non-technology means of measurement and other approaches to demonstrating that your communication efforts are paying off.
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How do you build a strong brand? And what role can communicators — from the PR function to internal communications — play a pivotal role?[Read More…]

Chip Griffin and Gini Dietrich have teamed up to co-host the Agency Leadership Podcast. Each week, the duo will discuss the business side of PR and marketing agencies. The show will feature practical advice and useful insights for agency owners and executives to help them manage and expand their firms. Chip and Gini will draw on their own successes (and failures) to share important lessons.
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