Trust in media is at an all-time low, as is global trust in the United States (while global trust in China is soaring). Meanwhile, peers — who have been a top credible source for several years — are waning as people once again turn to subject matter experts, technical experts, and CEOs, all of whom have been trailing in prior years’ Trust Barometers, the annual survey released every January by Edelman. Where trust is in decline, communication professionals can help turn the tide. Where it is rising, communicators can help maintain that growth. In the February installment of “Circle of Fellows,” five IABC Fellows (and moderator Shel Holtz) will discuss (among other things) how to make the case for allocating resources to trust-building and how to combat false narratives, including fact-checking in the social media age. Participating in the real-time conversation are Priya Bates, Roger D’Aprix, John Deveney, James Lukaszewski, and Ned Lundquist. The panel will take place at noon EST on Thursday, February 15, 2018.
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