FIR Podcast Network

What does it take to launch a communications consulting practice? What should communicators who have never been entrepreneurs know about going solo? Should they bring aboard partners? Staff? Most importantly, how do they become trusted advisers, delivering value, and helping clients drive business results? At noon EDT on Thursday, July 16, four Fellows from the International Association of Business Communicators will gather for a live streaming conversation about entrepreneurship and how to be a successful consultant. FIR co-host and IABC Fellow Shel Holtz will moderate the discussion that will feature Kellie Garrett, Jim Lukaszewski, Mark Schumann, and Jennifer Wah.

 
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Internal communication engages your employees and helps ensure they focus their efforts on activities that produce business results. External communication engages your stakeholders and customers, builds your reputation, and sets expectations. When both are clicking, employees are connected to the marketplace and customers interact with employees. Four IABC Fellows will discuss the blurring of the lines between internal and external communications at noon EDT on Thursday, June 18, 2020.
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You cannot discuss internal communications these days without someone asking about the blurring of the line between internal and external. When done well, there has never been a clear boundary between internal and external, since they are designed to achieve common objectives. When strategized to work together, along with all facets of external communication, this is known as “integrated communication,” a system that coordinates and harmonizes messages from various senders and to various audiences. It is composed of rules (including policies, procedures, and formats) and tools (including distribution channels, styles, and timelines).

How to make this work will be the subject of an hour-long conversation with four IABC Fellows: Priya Bates, Diane Gayeski, Angela Sinickas, and Stacy Wilson. You will be able to ask questions in real time during the discussion, which is set for noon EDT on Thursday, May 21. Submit questions using the built-in YouTube chat feature or with the hashtag, #COF57. The session will be available later as a video reply and audio podcast.
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