FIR Podcast Network

FIR host Shel Holtz will moderate a panel discussion with four IABC Fellows: Alice Brink, John Deveney, Jim Lukaszewski, and Brenda Siler. The discussion will cover the role of a free press in supporting a free economy:  how communicators can support their business’s efforts to support a free press and the value a free press brings to organizations (such as providing transparency and delivering information on which companies can reliably base decisions). Other topics related to media relations are also on the agenda, including why companies should respond when news organizations come calling, the important role of earned media, and whether press releases still matter.
Continue Reading →

oin four Fellows of the International Association of Business Communicators (IABC) for a real-time conversation about what technology exists to help you measure your programs, package and present the results, and produce more complex analyses to present to leadership.  We’ll also explore non-technology means of measurement and other approaches to demonstrating that your communication efforts are paying off.
Continue Reading →

How do you build a strong brand? And what role can communicators — from the PR function to internal communications — play a pivotal role?[Read More…]