FIR Podcast Network

In a recent Weber Shandwick study, among executives who reported working in companies with world-class reputations, 63% favored companies taking a public stance on social or political issues. On Circle of Fellows’ February episode, four IABC Fellows will look at how to coach leaders on when and how to take a stand on political/social issues, the pitfalls of CEO activism, and how to maintain a productive, inclusive tone that seeks consensus and solutions. The panel discussion is set for 9 a.m. on Thursday, February 21. Watch the video here on this page or on YouTube. We’ll take questions in real time via Twitter with the hashtag #COF42. The session will bed available later as a YouTube video and as a Circle of Fellows podcast.
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FIR host Shel Holtz will moderate a panel discussion with four IABC Fellows: Alice Brink, John Deveney, Jim Lukaszewski, and Brenda Siler. The discussion will cover the role of a free press in supporting a free economy:  how communicators can support their business’s efforts to support a free press and the value a free press brings to organizations (such as providing transparency and delivering information on which companies can reliably base decisions). Other topics related to media relations are also on the agenda, including why companies should respond when news organizations come calling, the important role of earned media, and whether press releases still matter.
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oin four Fellows of the International Association of Business Communicators (IABC) for a real-time conversation about what technology exists to help you measure your programs, package and present the results, and produce more complex analyses to present to leadership.  We’ll also explore non-technology means of measurement and other approaches to demonstrating that your communication efforts are paying off.
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