Circle of Fellows #18, “Strategic Planning,”
is set for noon EST on Thursday, February 16.
One of the most-discussed topics among marketers and communicators is social media measurement. (Did you know there’s a Conclave on Social Media Measurement Standards?) Everyone knows measuring the effectiveness of social media efforts is key. But how do you identify which metrics are meaningful in evaluating social media campaigns? Far too many communicators measure impressions (which aren’t all that impressive). Engagement means different things to different people. Measurement thought leader Katie Paine argues we will soon stop talking about “social” and conduct our measurement efforts based on the PESO model (Paid, Earned, Shared, and Owned).
Four IABC Fellows will spend an hour at noon EST on February 16 discussing approaches to strategic planning, the elements of a sound strategic plan, what to do when the plan doesn’t go as expected, and what’s missing from most strategic plans. The group will also share some best practices. Watch the live video on YouTube or at the bottom of this page.
Episode 18 of the Circle of Fellows broadcast will feature…
- James E. Lukaszewski, America’s Crisis Guru ®, is a bestselling author, national speaker, and trusted strategic advisor to FPO and NPO business operators and leaders during crises, disasters, reputation attacks, contentiousness and when the boss’s future is at stake. Corporate Legal Times listed him as “one of 22 crisis counselors to have in your speed dial when all hell breaks loose.” For more than 30 years, he has confidentially guided hundreds of company leaders thru tough, touchy, sensitive situations. Lukaszewski’s strategies inspire constructive, ethical problem resolving management behavior. A powerful and inspirational speaker, he teaches executives and managers the lessons he has learned. A prolific author, he is quoted and interviewed often as one of the most recognizable leaders in his profession
- Ned Lundquist served on active duty with the U.S. Navy as a Surface Warfare Officer and as a Public Affairs Officer. His last tour of duty was as commanding officer of the 450 men and women of the Naval Media Center in Washington, DC, where he published the Navy’s flagship magazine, produced the award-winning weekly TV show, and was responsible for Navy internal relations, video production, broadcasting and visual information. Today, he works for MCR Federal LLC as a senior science writer. Heck, he’s the only science writer. He supports clients such as the Office of Naval Research, NATO’s Centre for Maritime Research and Experimentation, and commercial companies serving the naval, maritime and defense sectors.
- Mary Ann McCauley is committed to ensuring people communicate more effectively about their organizations’ products and services. With a specialty practice in crisis management, Mary Ann addresses sensitive issues with timeliness, dignity, and minimal backlash. “Managing communication during a crisis requires common sense folded into a structured process,” she says.
- Since founding her storytelling and communications firm Forwords Communication Inc. in 1997, Jennifer Wah, MC, ABC, has worked with clients to deliver ideas, plans, words and results. The company operates as a strategic alliance of hand-picked professionals; all renowned for work in their areas of specialization. This approach means the right team is assembled for each project; no more, no less. With more than two dozen awards for strategic communications, writing and consulting, Jennifer is recognized as a storyteller and strategist. She has worked in industries from healthcare to financial services to academia, and is passionate about the opportunity for stories to inspire actions and reactions within organizations.In 2013, Jennifer was named Associate Faculty of Royal Roads University, and in this capacity, continues to teach, coach and mentor others with an interest in business communication.
Watch the video on YouTube or right here: