Kelly Hoey, Andrea Weckerle, and Lynette Young were on the panel this week, reacting to the non-stop torrent of news from the White House and how business has responded, along with other communication-focused update, including…
- The range of corporate reactions to the presidential order implementing a temporary ban on immigration from seven predominantly Muslim countries
- Samsung’s Galaxy Note 7 press conference, which some believe raised the bar for corporate apologies
- The Public Relations Society of America’s statement on “alternative facts” and a call for public relations professionals to uphold the standards articulated in PRSA’s code of ethics
- David Murray’s assertion that public relations professionals are in the unusual position, if we play our cards right, of being the most credible people with the best ability to wield influence
- Another view from Bill Sledzik that PR needs to turn the corner from advocacy to “responsible advocacy,” putting public interest and social responsibility ahead of, or at least on par with, client interest
- Snapchat’s announcement about how it intends to minimize fake news in its Discover section
- The new surge of rogue Twitter accounts in the wake of the Administration’s restrictions on agencies speaking with the public and the new trust issues they raise
- The use of Trump attacks as a marketing hook by everyone from PRSA to Dippin’ Dots
- A survey of B2B marketers found original research the most effective form of content marketing
- Nearly 20% of all online media consumed is influencer content; does this make content marketing more imperative for companies?
Links to the source material for this episode are on Contentle.
Special thanks to Jay Moonah for the opening and closing music.
FIR is usually recorded using Zencastr.
About today’s panel:
Author and investor Kelly Hoey is a networking expert whose new book Build Your Dream Network is to be released in January 2017 by Tarcher Perigee. Kelly has reinvented her career from corporate lawyer to influencer, author and investor. In addition to her portfolio of angel investments (Levo League, Hullabalu, Smigin, CloudPeeps, flowthings.io), she is a LP in Laconia Capital Group. Kelly advises several emerging company initiatives (NZTE and CTA) and is an adjunct professor at LIM College in New York City. In addition to her professional pursuits, Kelly is the Chief Tech Ambassador for the YWCA of NYC’s Girls Geek Club. As a connector, and networking expert, Kelly has been lauded from Forbes (“1 of 5 Women Changing the World of VC/Entrepreneurship”) to Fast Company (“25 Smartest Women On Twitter”). She has a column on Inc.com, blogs on myturnstone.com (as well as Medium and jkellyhoey.co) and tweets frequently. Kelly has appeared as an investor panelist on CNBC’s Power Pitch and is the host of the BroadMic podcast.
Andrea Weckerle founded and leads CiviliNation, a nonprofit organization taking a stand against online harassment, character assassination and violence. Its focus is on advancing the full capability of individuals to communicate and engage in cyberspace in a responsible and accountable way. She is the author of the book Civility in the Digital Age: How Companies and People Can Triumph over Haters, Trolls, Bullies, and Other Jerks. In addition to a JD, she holds an MA in Public Relations/Conflict Analysis and Resolution.
Lynette Young is co-founder and Director of Marketing ClaimWizard, a software-as-a-service workflow management system for the public adjuster industry. She is a marketing technology strategist and published author with focus on digital marketing and implementation services. With over 25 years in technology, 17 of those years in digital marketing, she is well positioned as a “full-stack marketer” giving her a distinct advantage in today’s fast-paced business and environment. Over her professional career, Lynette has worked with clients of all sizes ranging from Google, Twitter, Harlequin Publishing, and American Airlines to HVAC installers, an email marketing service provider, local appliance retailers, other agencies, corporate franchises, and public adjusting firms. Lynette heads up the ClaimWizard digital marketing products and team. She maintains her speaking, mind-mapping, and podcasting activities at Purple Stripe Productions.