FIR #29: Communications and Cancer

Today’s panel includes Doug Haslam, senior consultant at Boston-based digital marketing agency Stone Temple Consulting; Jennifer Stauss, PR and Social Media strategist at Bozell, an integrated marketing services company in Omaha; and Mark Story, Washington D.C.-based communications counsel for the National Cancer Institute and adjunct faculty member at Johns Hopkins University. Topics include the challenges of communicating about cancer, the AP’s decision to lowercase “internet” and “world wide web,” the possible collapse of the sharing economy, the rise of the platform specialist, Hubspot’s counteroffensive following the publication of an unflattering book, and the value of unbranded content. Also, Dan York reports this week from Buenos Aires, Argentina.
Continue Reading →