Circle of Fellows #17, “Social Media Measurement,” is set for noon EST on Thursday, January 19.
One of the most-discussed topics among marketers and communicators is social media measurement. (Did you know there’s a Conclave on Social Media Measurement Standards?) Everyone knows measuring the effectiveness of social media efforts is key. But how do you identify which metrics are meaningful in evaluating social media campaigns? Far too many communicators measure impressions (which aren’t all that impressive). Engagement means different things to different people. Measurement thought leader Katie Paine argues we will soon stop talking about “social” and conduct our measurement efforts based on the PESO model (Paid, Earned, Shared, and Owned).
Four IABC Fellows will spend an hour at noon EST on January 19 discussing how to make data-driven decisions and will offer their views on new trends in social media and what they’ll mean for measurement. You will be able to ask questions in real time via Twitter using the hashtag #COF17. The video and audio will be available after the broadcast has wrapped up.
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